Fix Point : Mall + Credit Card Provider (01.01.09)

Mall + Credit Card Provider

shopper-rewards-posterYang hobi jalan ke mall pasti sering melihat fenomena ini. Dimana para provider card mulai shifting their strategy, dari hanya blocking tenant/venue kini ke blocking mall. Lihat Kelapa Gading dengan HSBC, Taman Anggrek dengan BNI, Pasific Place dengan RBS hingga BRI pun tidak mau ketinggalan dengan Artha Gadingnya.

Hmm Fasilitasnya pun semakin berkembang.. dari sekedar point undian hingga yang terbaru dari RBS adalah free Valet Parking dan Reserved Parking walau baru hanya untuk Pemegang Platinum only.

The Fix Point is What’s the Benefit? For Customer? For Mall and For Card Provider? Could it get new card holder or Loyalty program? Or Generate Traffic for Mall? Or Brand Building for Card Provider? And What Next? Blocking City?

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